Five page website
Positioning, service pages, a campaign landing page, clear calls to action and an enquiry route.
Flagship launch offer
Credibility when prospects check you. A process for reaching them first.
Website and Pipeline combines a focused five page website with the research, messaging and tracking needed for controlled B2B outreach.
UK first positioningOne written scopeFounder led delivery
The gap
A website without a pipeline waits. Outreach without credibility leaks trust.
Many small service businesses have one side but not the other. Referrals may be strong, yet the website is unclear. Prospecting may begin, yet interested contacts find little proof or no obvious next step. This package builds the two parts around one offer and one buyer.
This is designed for an established service that can already explain what it sells and deliver the work. It is not a substitute for product validation or a complete outsourced sales department.
Best suited to
- Founder led UK B2B service firms
- Businesses moving beyond referrals
- Teams with an outdated or missing website
- Businesses with an identifiable target market
- Owners willing to review and handle qualified replies
What is built
One joined up growth foundation.
Prospecting system
Ideal customer definition, researched target accounts, channel choices, tailored messages and follow ups.
Pipeline visibility
A practical CRM board or tracker with status, evidence, next action and weekly review.
Delivery
Website and outreach use the same message.
- Audit: identify the strongest audience, offer and commercial gap.
- Position: agree the proof, pages, campaign angle and calls to action.
- Build: create the website, landing page, research process and tracker.
- Launch: test the enquiry journey and release a small approved outreach group.
- Learn: review real responses and improve before expanding.
Scope boundaries
Clarity before work begins.
- Final account volumes, support period, hosting and third party fees are confirmed in the proposal.
- The client approves all factual claims and controls personal social accounts.
- High volume email, paid advertising and full sales closing are not assumed.
- No guarantee is made for rankings, replies, meetings, sales or revenue.
Questions
Website and Pipeline FAQs
Why combine the website and outreach?
Outreach creates conversations, while the website gives prospects a credible place to check the business. The two parts should carry the same positioning and next step.
Does Bacas send messages from personal LinkedIn accounts?
The default model is client operated LinkedIn activity. Bacas prepares the targeting, research, copy and reply guidance while the account holder sends.
Are results guaranteed?
No. Research, delivery and follow up can be improved and measured, but rankings, replies, meetings and sales cannot be guaranteed.
What happens after the initial build?
The client can take ownership of the agreed assets or choose a separately scoped monthly care or pipeline support service.
Find out which side is currently costing you more.
Send your website or company and the main goal. We will review the positioning, search visibility and lead journey before recommending a service.